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Friday 20 January 2012

Evaluation Task 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?


1. The title is simply placed on a black background and is typical of a horror. The darkness connotes mystery and fear and therefore helps to reflect the genre. The name was very simple. It was linked into the thought process of family trees. The word 'Ancestry' also helps to create suspense because it doesnt portray a clear image of what the film is about for the audience. This is effective because its typical of psychological horror which we aimed to do.

2. Our settings iconography was very basic. One was in a family home where we filmed many clips. In that frame the setting didnt really matter because it wasnt in focus. However when filming the opening we only had the facilites that school allowed us to use. Therefore we had to try and make the setting seem similar to the genre of film. When editing we used effects to compliment our settings and therefore it worked quite well.

3. The props we used were very simple. As the character is homeless they have very little things. The character is posed showing that she is cold. This makes the opening seem more real through her actions. This is less typical because we had no budget. Films shown in multiplexs usually have a high budget and therefore can afford the best actors and best props. As we were limited we tried to make the best out of what we had.

4. We used a range of camera angles when filming. Some worked for example the over the shoulder shot shown above. Others didnt work, however by experimenting we could get a feel for what met the genre and what didnt. From then on we planned our shots careful. It was more important in the title sequence because all of the shots were important. Therefore if they wasn't framed properly they could clash and not create an effective title sequence.

5. We used simple black backgrounds throughout to help compliment the connotations of black. This also helped to create suspense between each shot. This is typical of horrors because it helps to effect the audience and allows them to get involved. We were limited to one macbook therefore when searching for different styles we couldnt do indepth research to find a perfect title.

6. The opening of the film is very important. We used the main idea of our family tree to link it into the name of our film. The shots of the family tree helped us to cut to different images as the events were still progressing. Therefore it becomes more fluent. This is typical of the horror genre, fast paced images allow the audience to be thrilled and anxious of what is to follow.

7. The use of a knife is very stereotypical of horror. Knifes connote blood and fear. The image is very striking and warns the audience to be prepared for the genre of film. Other shots such as the scribbling on the paper is also significant because it shows different types of angers, which changes from normal to insane. The insanity helps to create fear and therefore put the audience out of there comfort zone. As a result they will be more thrilled by the events which will unfold later on in the film.

8. The characters are introduced individually through events. Ella moore (Shara Hobbs) is introduced in the first shot when she shows that she is cold. This allows the audience to being thinking about her. For example why is she there? Man 1 (Jamie Magan) is introduced shortly after when he storms into the room. He shows anger and frustration which suggests that he has received bad news. The facial expression shown by ella creates a link between the two characters. Therefore the audience can begin to think what has she done wrong. Man 2 (Adrian Moore) is introduced when he approaches Man 1. He is simply used to deliver the location of where Ella is. The audience dont pay much attention to Man 2 because his actions are insignificant.

9. Special effects were very important in our film. We were looking to create a fast pace opening so therefore the transitions were very important. We used a red filter to suggest danger. This was complimented by the dark surroundings in each image. Vignette the effect we used was very creative because it created mystery around each shot and caused tension for the audience. We sped up some footage in places to help to suggest insanity. At first we thought it wouldnt work, however it created a very effective shot. The special effects were crucial because without them our film wouldnt meet the genre of horror.

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